Outdoor Fabric Sourcebook
Art Direction en plein aire
As marketing manager, I was tasked with leading a week-long photoshoot at an Orangery in western England. Our goal was to capture the essence of the outdoor fabric collection and furniture in a beautiful setting. Images would be used across all channels for branding and marketing as well as define the creative direction of the Outdoor Fabric Sourcebook.
I have led many product photoshoots in my career, styling and scouting with photographers and creatives alike. Arranging the manufacturing, shipping, and arrival of the furniture was the first step and began months before our flights. This gave us ample time to secure this beautiful Orangery as the setting and and plan the shoot from my desk in New York. Photography by the inimitable Jenny Gorman.
ART DIRECTION, PRINT DESIGN
2016
Orange you glad
Collaborating with Cocowolf furniture, we headed to the British countryside to create a set of branded images to use on our website, social media accounts, and printed collateral. Location scouting and styling were my top priorities as we had only 4 days to get as many shots of the product as we could.
Get it to print
A 100+ page sourcebook for the client's outdoor fabric collection, hundreds of images to use across all platforms, and a gorgeous week in the British countryside. The images were used for years after this shoot in branded collateral for sales and marketing teams to use daily.
